Alex Kuby

Designing for the Self Care Generation

My interview on RDC’s Retail Re-Defined Podcast

Narrative Driven Design

I began working on my first E-Book this year as part of a new series of passive income strategies I’m testing for 2017. Coincidentally, my office’s PR Director asked if I would be willing to write a short post for the company’s LinkedIn campaign. Having my thoughts already swirling around the thesis of my book, I began to reduce a section of my writing to fit this format. As it approaches its final format, I thought I’d share it here in its raw form. I’m always looking to improve, so comments are welcome. Read more

Norman Foster’s International Airport in Mexico City

Norman Foster: New International Airport for Mexico City RIBA, Nov 2015

A Hotel Concept for Baotou

Photograph from

One of the most enjoyable parts of my job is getting to understand cultures from around the world and develop design narratives that not only speak to the cultural context of a project, but also establish a strong architectural vocabulary to build on. These writings are valuable tools for me to refine my initial thoughts, continuously check my design barrings, and convey my design intent to clients. Read more

Sigur Rós – Valtari